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TV
Radio Newspapers Magazines
 |
Make Your
Book A Bestseller |
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Promote Your
Products, Services or Business to the World |
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Fill Your
Seminars and Classes to Overflowing |
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Get Hordes
of New Coaching Clients |
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Raise Money
for Your Charity or Non-Profit |
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Get Rich
and Famous |
...All
without spending a dime on advertising
Dear Friend,
There's two ways
to get the word out:
- Buy Advertising
(VERY expensive)
- Get Publicity
(FREE!!!)
Which one would
you rather do?
We're guessing
you're a pretty smart person (you are at our website after
all) ... and we think you'd much rather get your advertising
for free.
Now, you may or
may not know this, but there are a zillion different publicity
resources available these days, and the cold hard truth is
... most of them are a waste of time.
We know, we've
been in the publicity business for decades, and we've tried
them all.
And we also know
that being the busy person that you are, you probably don't
have time to sort through the overwhelming maze of publicity
resources out there, trying to figure out which ones are good
... and which ones are not.
That's why we've
taken our decades of trial & error experience and assembled
the most comprehensive package of EFFECTIVE publicity resources
available anywhere. We've tested them all ... and these are
the ones that actually work. We call it the Publicity Vault.
Now before we
tell you about all of the "best of the best" of
the publicity resources that we have assembled for you, we
thought you might want to know a little bit about who we are
and what makes us publicity experts and why you should trust
what we have to say.
We are Rick Frishman
and Alex Carroll ...two of the most recognized, experienced
and trusted names in the publicity world.
Our perspectives
are unique because we bring you experience from both sides
of the publicity coin:
- Rick is the
"We do it for you" publicity guy
- And Alex is
the "Do it yourself" publicity guy
Let's start with Rick:
Rick
Frishman is the president of Planned TV Arts
in New York and is considered by many to be the top publicist
in America today. His client list includes names like President
Jimmy Carter, Harvey Mackay, Mark Victor Hansen, Howard Stern,
Caroline Kennedy, Henry Kissinger, Arnold Palmer, John Grisham,
Jack Canfield, Bill Moyers, Stephen King ... and companies
like Simon and Schuster, Random House, Harper Collins, Pocket
Books, Penguin Putnam, and many more. Rick originally started
out as a producer at WOR radio in New York and then joined
Planned TV Arts in 1976. Over the years he has booked his
clients on virtually every major show in America ... many
times over. He knows everybody. Forget 6 degrees of separation
... with Rick, it's more like 1. He is also the author of
8 books including "Guerilla Publicity," "Networking
Magic," Guerilla Marketing for Writers" and the
new "Author 101" series of books.
Alex
Carroll on the other hand has done it himself.
His specialty is radio publicity. Over the past 10 years he
has booked himself as a guest on a whopping 1,264 radio shows.
(That's over $5 Million in free airtime) He's also been on
78 TV shows ... and been featured in 47 magazine articles
and several hundred newspapers. He has sold over a quarter
of a million books in the process and generated millions in
sales. He is the author of The Radio Publicity Manual and
founder of RadioPublicity.com. His thousands of clients have
followed his guidance and used his resources to book themselves
on literally thousands of radio shows around the world and
generated millions in sales.
Together, Rick
and Alex bring you over 50 years of publicity experience and
expertise.
So now that you
know who we are ... let's move on to the important part ...
getting YOU boatloads of free publicity, simply and easily.
We have assembled two resource packages for you. The first one focuses on getting you lots of free radio publicity, and the second one helps you get free publicity in all of the major media: Radio, TV, Magazines, and Newspapers.
Package #1 includes ...
Alex’s database of the top 1,364 radio shows in America
- This is the most comprehensive database of top radio shows ever compiled
- In fact it is the only database in existence that lists ONLY the top shows … all the rest are filled with dinky little stations
- All stations in Alex’s database have a minimum of 100,000 listeners … all the way up to several million. You get the listener numbers for each station so you’ll know exactly how many people you’re reaching
- You get the names of all hosts and producers, their time slots (so you know when to call them), and of course all of their contact info (address, phone, e-mail, fax, website)
- You get descriptions of the shows, & many host’s bios, often along with summaries of the types of guests and topics they do and don’t want. This allows you to target just the shows that are right for you and saves you a fortune in wasted phone calls and frustration.
- Each station includes a list of all markets that it reaches … not just its’ home city. For example: WTAM in Cleveland also reaches Akron, Canton & Youngstown, giving them another 200,000 listeners. You won’t find this data anywhere else.
- All syndicated shows are specially flagged … and many have lists of their major affiliates. This allows you to single out and target the huge syndicated shows.
- Each talk show is divided into one of 21 categories, so you can sort by the category you want: General Interest, News, Sports, Garden, Money, Computers, Home Improvement, Travel, Food, Legal, Auto, Health, Entertainment, Pets, Outdoors, Real Estate, Psychology, Miscellaneous and several others
- You even get the time zones so you can sort by time zone and maximize your phone call efficiency
A copy of Alex’s personal press kit (the one he sends to producers)
- Traditional press kits/releases are designed to pitch stories to print media like newspapers and newspapers … they were never meant for broadcast media like TV and radio
- If you follow the old model, your radio & TV response will suffer
- Alex’s press kit is specifically designed to pitch a show … not a story … which is what radio and TV people are looking for
- The formatting and the components are totally different
- You’ll get a copy of his ‘Show Pitch Sheet,” his “Sample Questions Sheet,” and his “Controversy Sheet” (this one is especially important), as well as several other critical components that he include
- Use this as a template to model your own compelling press kit
A copy of Alex’s comprehensive, easy-to-read “Radio Publicity Manual.” Over 150 content packed pages. You’ll learn:
- The 2 best days of the week to do interviews and why
- How to get radio hosts to book you on dozens of other shows
- The secret to getting your interview scheduled in a prime drivetime slot
- Two reasons why taped interviews should be avoided at all costs
- How to get the radio station’s receptionist to work for you, FREE
- The 2 types of credentials … and which one producers prefer almost every time
- Why a station’s wattage and market rankings are totally meaningless
- How to get credentials to get you on the air, even if you’re a nobody
- A clever way to get the radio host to keep promoting you, weeks after you’re gone
- A foolproof technique for JAMMING the radio station’s phone lines and why they love it so much
- Three secrets to getting invited back as a repeat guest … over and over again
- How to get huge amounts of permanent free advertising on a radio station’s website
- The one thing hosts want from their guests more than anything else
- A simple little gimmick that costs less than a nickel, that can literally triple your response rate … overnight
A 60 minute CD of Alex’s radio interviews
- Listen to a master radio guest in action
- Learn how he immediately establishes his credibility and connects with the audience at the beginning of the interview
- Listen to how he takes charge of the interviews and guides them in the direction he wants them to go
- Hear how he dodges questions he doesn’t want to answer … and bridges to what he does want to talk about
- Learn how he handles callers … both friendly and adversarial
- Listen to how he interacts (and sometimes argues) with the hosts
- Follow his compelling closes that drive his phenomenal response rates
A FREE radio database update
- The turnover in radio is huge … hosts and producers are constantly moving and getting fired
- Alex updates his database every 6 months
- Your free update keeps you current for an entire year
Alex’s Radio Publicity Masters Course
- 18 Hours on CD … You get to listen in on the actual live phone calls Alex made as he booked himself on 77 radio shows in 3 ½ weeks
- He made almost $50,000 in sales from doing these 77 interviews
- PR Firms across America use these CDs to train their employees … and there’s nothing stopping you from doing the same
- Like any business or industry, radio has its own specialized language and code words. Once you’ve learned how to speak the language, it’s a lot easier to get what you want.
- These CDs are like a Berlitz© or Rosetta Stone© language course … except that instead of learning Spanish or French … you’ll learn the “radio language”
- It takes Alex an average of 5-7 phone calls to book an interview, and you will get to listen to these phone calls in sequential order, one right after another, with his commentary included in between each call to explain what was said, what it meant, and why it was said.
- There is not a training resource like this in existence anywhere. It is a truly amazing tool.
A 30 minute phone consultation with Alex
- There’s nobody in the world that knows more about being a guest on radio shows than Alex … and this is your chance to pick his brain and get specific advice on your radio campaign and on any other questions you may have
- You are strongly encouraged to go through all of his material first before you schedule your consultation. That way you can maximize your time with him and get answers to your specific questions that may not already be answered in him material.
Alex’s brand new database of Mind-Body-Spirit/Self Empowerment radio shows
- If your topic falls into this category then this database will be a god-send for you
- Nobody else has ever compiled these shows before … ever. You get the first crack at them.
- There are over 200 of them … and they span not only North America, but many other countries around the globe as well.
- Their audiences are not as big as Alex’s other database … but they are very targeted and very loyal … and your responses can be as good or even better as a result.
Package #2 includes …
Everything in Package #1, plus …
A ½ page ad in Radio and Television Interview Report (RTIR)
- Radio TV Interview Report is the magazine that more than 4,000 radio and TV producers read every month to find guests for their shows.
- It has been published by our good friends Steve and Bill Harrison for over 20 years now
- Steve & Bill are responsible for getting more people (over 10,000) booked on radio and TV shows than anybody else in history (no joke)
- They will help you craft your pitch and your show idea and then they’ll write your ad for you. This is incredibly valuable. From their 20 years of experience, they know exactly what pitches and headlines will grab the producers’ attention … and which ones won’t.
- With an ad in RTIR, there’s no cold calling or pitching. If the producers like your show idea, they call you!
- Alex got his start with an ad in RTIR. His first ad generated a total of 50 radio interviews for him.
RTIR’s database of The Top National TV Shows
- This is Steve and Bill’s private database of all the producers and direct contact information for the top 259 TV shows in America
- You need this info so you can contact these shows and pitch them yourself … and you won’t find this data anywhere else. Trust us, we know.
- Shows like: Oprah, Good Morning America, The Today Show, 60 Minutes, Larry King, 20/20, Letterman, Montel, The View, Regis & Kelly, 48 Hours, Dr. Phil, 700 Club, Fox News, CNN, and the list just goes on and on and on. If it’s a big TV show, it’s in here.
- They go into great detail with each listing telling you who to pitch and how to pitch them, and they also tell you what kinds of guests they look for … and which ones they don’t.
- You’ll get answers to questions like these: What does Jay Leno's producer say is the only way to contact the program? How do you pitch a segment idea to Dateline NBC? Which shows say they ignore all unsolicited faxes? Which producers want to be pitched by email - which get incredibly annoyed by it? What should you not do when pitching The View? … etc., etc.,
One-year subscription to PR Leads
- This is an absolutely amazing service run by our very good friend Dan Janal … who by the way, was on the PR team that launched AOL.
- To start out with, you give him your topic(s) and profile, and then any time there’s an editor, reporter or writer looking to do a story on your topic, he sends you a personalized e-mail alert … and tells you EXACTLY what they’re looking for and how to reach them.
- You’ll often receive several leads per week … all of them from reporters specifically looking for someone in your area of expertise to include in their stories.
- Dan actually has a proprietary deal with a large media company that maintains a huge online community of reporters who post “wanted ads” on it when they need a source for a story.
- Dan sifts through hundreds of these “wanted ads” every day and picks out the ones that match up to his subscriber’s profiles … and then sends them e-mails when there’s a match.
- So Dan is basically a media matchmaker. First he finds a reporter looking for a good source to quote on your topic … and then he matches that reporter up with you … the expert in that topic.
- Dan’s clients rave about his service as much as we do. He routinely gets people featured in top publications like The New York Times, The Washington Post, USA Today, Time, Newsweek,The Wall Street Journal, Investors Business Daily, Business Week, Entrepreneur … not to mention top women's magazines like Cosmopolitan, O Magazine, Woman’s World, Good Housekeeping, and leading business-to-business publications in dozens of vertical markets, including health, personal finance, leadership, sales and marketing.
Rick’s “How To Get On Oprah & Other PR Secrets” (6 hour CD set)
- Not only has Rick Frishman booked many of his clients on Oprah … he’s also been a guest on Oprah himself
- It’s not easy to get booked on Oprah, but Rick reveals all the little known back door secrets and tricks that give you the inside track so you can beat out everyone else who’s trying to get on the show.
- He also reveals many other PR secrets including …
- Why publicity is 100 times better than advertising
- How to work with a PR firm for maximum effectiveness if that's the route you choose to go.
- Creating a line of back-end products to maximize your income as a publisher on a limited budget.
- The 6 words every author wants to hear, but very few do...
- Real life stories about the "legends" in the business and what you can learn from them.
- Understanding the differences between retainers and "pay for placement" PR and why it's important to you.
- What does a publicity department do for you at a publishing firm and what that means for you.
- Designing a press release that will generate results and get the media to pick up the phone and call you.
- How to get published in the traditional manner and not get taken advantage of...
- Tips and techniques to generating "back of the room sales" to maximize your revenue at speaking engagements.
- How agents work, what they do and why you need to get them on your side.
- Understanding the pluses and minuses of radio, TV and other media sources.
- Maximize your effectiveness when you're in front of the media to increase your chances for success.
- When to use radio infomercials and how to maximize your book sales using them.
Rick’s 1 day “Author 101 Seminar” (7 hour CD set)
- Learn from top editors, publishers and agents how to get your book SOLD
Rick’s 3 day “Publishing Seminar” (27 hour MP3)
- 15 experts teach you how to market your book. This seminar alone was $500!
A 30 minute “Media Brush-Up” phone consultation with Rick
So there you have
it. Everything you need to make a huge splash in the media
... all in one place.
Never before
has publicity been so easy.
Never before has
anyone sifted through all the madness and picked out the gems
and put them all in one simple package ... and all in one
place.
We just saved
you months (and most likely years) of research, heartache,
wasted time and wasted money. We know ... because we've been
through it all. And we can tell you from experience ... there's
a lot of garbage out there.
You can thank
us later by sending us a glowing testimonial.
But don't just
take our word for it that these are the best publicity resources
available. Read some of these testimonials from people who've
already used our services and resources ...
"I used
RTIR's database of The Top National TV Shows to get booked
on The Today Show and Fox News Channel's "O'Reilly
Factor," "Fox News Live," and "The Big Story with John
Gibson," as well as CNBC's Power Lunch, MSNBC, Montel,
and CNN." Dollar for dollar, you can't beat its value and
thoroughness. This is the best marketing investment you
can make in your career."
Bruce
Weinstein, Ph.D. author of "What Should I Do? 4 Simple
Steps to Making Better Decisions in Everyday Life"
www.TheEthicsGuy.com
"RTIR's database of The Top National TV Shows has been
an indispensable part of our media arsenal for the past
year. A placement on CBS Evening News, valued
at more than $1 million, came as a direct result of
your database."
Brian
McDermott, Director of Media Development Gregory FCA Communications,
Inc. www.gregoryfca.com
"The interviews I received from my ads in Radio-TV
Interview Report were the kick-start to the success of my
book."
Robert
Kiyosaki, NY Times Best-Selling Author of the "Rich
Dad, Poor Dad" series ... (More than 25 Million copies
sold)
"I've sold over a million books...in large part because
of the hundreds of talk show interviews I've received as
a result of advertising in Radio-TV Interview Report. RTIR
was without a doubt a big factor in the success of my book.
My very first ad generated more than 100 radio interviews.
Since then I've written four more books. I've been on Oprah
and I've conducted probably 1000 radio interviews and I've
continued using Radio-TV Interview Report.
Greg Godek, Author of 1001 Ways To Be Romantic
"Thank you again for the wonderful work you do by providing
PR Leads. Today was such a terrific experience when I realized
I was quoted on the front page of USA Today. What
an incredible opportunity for national exposure! I'll also
be keeping my eyes out for the January edition of Entrepreneur
Magazine where I will be quoted for the third time but,
in addition, they're including my photo as part of the article.
Thank you again! My stack of quotes grows and grows each
month!"
Arlene
Vernon, HRx, Inc. Consultant / Speaker
"As a psychologist, I recognized the importance of publicity,
but was reluctant to pay a lot for a publicist. I was fortunate
to find PR Leads and get great publicity for an extremely
low cost. I've been quoted in media like The New York
Times,Chicago Tribune, and Self Magazine.
Through the great PR I've received, I've built my business
and landed several book deals with major publishers."
Larina
Kase, PsyD, MBA, Psychologist and Business Coach Author,
"The Successful Therapist" (Wiley, 2005)
"The first couple of months I was with PR LEADS I got
an interview for Entrepreneur Magazine, and at least
5 other publications! That paid for the year. I believe
that getting press through PR LEADS has helped me in gaining
new clients."
Kristin
Anderson, Speaker and Author "Customer Relationship Management:
A Business Briefcase Book"
"Rick [Frishman] - I am always comfortable referring my
friends to you because I know they'll get treated well.
Thanks for all you have done to keep us on the best-seller
lists. You da man! - Sincerely, Jack"
Jack
Canfield CEO, Chicken Soup for the Soul Enterprises Co-author
of Chicken Soup for the Soul Series
"Rick [Frishman]- Heartfelt thanks for your enormous part
in helping us get here to be the #1 selling authors in America"
Mark
Victor Hansen, Co-author of Chicken Soup for the Soul series
"It takes more than luck and word of mouth to keep a book
on top of the bestseller list ... It takes vision, planning
and a dynamic promotional campaign. Planned Television Arts
(Rick's company) combines professionalism, experience and
market knowledge to provide me with the opportunity to reach
millions of people each year through print and radio media.
I give PTA my highest recommendation."
John Gray, Author Men are From Mars, Women are
From Venus
"After purchasing Alex Carroll's radio publicity package
and database of producers, I have done over 350 radio interviews
in North America and Europe. As a result, I have sold
close to 100,000 copies of my book and increased my speaking
fee dramatically. If you too, are looking for free publicity,
then look no further than Alex Carroll -- an investment
in his program is well worth every dollar."
Patrick
Snow, Inspirational Speaker and Best-Selling Author: "Creating
Your Own Destiny"
"I met Alex Carroll and got his program. After listening
to all his taped calls, I started calling radio stations
in May. I can report the following successes: Several dozen
interviews, including WABC in NY, KNX in LA (twice), and
my biggest success, WGN in Chicago which resulted in at
least 500 book sales and well over $125,000 in commissions
and consulting fees. One sale alone was worth $30,500,
which I just received! Alex, you are a genius! I can't say
it enough; THANK YOU!"
Reecy
Aresty, Author: Everything You Need To Know About Getting
Into College
"Alex, I wanted to take the time to thank you for the
success I have experienced since ordering your Radio Publicity
Course. I am an ex-cop turned real estate millionaire. I
studied your course and put it to use right away. I was
interviewed on a local radio station almost immediately
and sold $16,000 in products and services. The radio
station contact info is priceless. Your course is priced
way too low. I would have paid twice the amount you are
asking. I have looked at other publicity courses and not
one compares to yours."
Chuck Smith, Author: From Cop To CEO www.thechucksmith.com
So you're probably wondering how much money we are going to
save you by bundling all of these resources together in one
package ... right?
A lot.
If you were to
go to each one of the vendors and invest in their resources
individually ... it would cost you a small fortune. Here's
the breakdown ...
Package
#1:
| Alex
Carroll's database of the top 1,364 radio shows
in America |
$397
Value
|
| A
copy of Alex Carroll's press kit |
$29
Value
|
| A
copy of Alex Carroll's "Radio Publicity Manual"
|
$49
Value
|
| A
60 minute CD of Alex Carroll's radio interviews
|
$29
Value
|
| A
FREE radio database update |
$99
Value
|
| Alex
Carroll's Radio Publicity Masters Course (18 hour
CD set) |
$497
Value
|
| A
30 minute phone consultation with Alex Carroll |
$150
Value
|
| Alex's database of Mind-Body-Spirit/Self Improvement shows |
$297 Value |
| Jill Lublin's 1hr DVD - Be Influencial Through Guerrilla Publicity |
$49
Value
|
| |
|
|
Grand
Total Value of Package #1............................
$1596.00 |
| |
|
Your
price? ... Only $995
We just saved you over $500!
|
|
Click
Here To Order Package #1
Package
#2:
| Everything in package #1 |
$1596 Value |
| A half-page ad in Radio Television Interview Report |
$1,000 Value |
| RTIR's database of The Top 259 TV shows in America |
$397 Value |
| One-year subscription to PR Leads |
$1,188 Value |
| Rick Frishman's 1 day "Author 101 Seminar" (7 hour CD set) |
$199 Value |
| Rick Frishman's 3 day "Publishing Seminar" (27 hour MP3) |
$399 Value |
| A 30 minute phone consultation with Rick Frishman |
$199 Value |
| |
|
Grand Total Value of Package #2............................ $ 5,177.00 |
| |
|
Your price? ... Only $2,995 |
|
We
just saved you OVER TWO THOUSAND DOLLARS!!!
On
even more of the BEST publicity resources available!
Click
Here To Order Package #2
Now listen. This offer may not last long. And here’s why …
A couple of
the people whose resources are included in these packages
have basically told us that if we sell too many of them,
we'll be cutting into their direct sales business too much
... and they'll cancel the deal.
We literally
had to beg to get some of the deals we got. We know that
might sound like a scarcity sales pitch tactic ... but we
swear to you, it's the honest truth. And we thought we'd
better warn you. So if you want to take advantage of the
best publicity resource packages ever offered, you better
act now, because they may not be here tomorrow.
No joke.
We look forward
to hearing from you and assisting you with your campaign
...
Best Wishes
For Your Success,
 |
|
 |
|
Rick Frishman
|
&
|
Alex Carroll
|
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